I know it has been a while but the beauty industry has been a little quiet over the past couple of weeks until now! Here is what has been happening while you have been shopping, eating and giving thanks!
The L’Oreal brand Biotherm has introduced Gossip Girl star Leighton Meester as the new Brand Ambassador. Just in case you are scratching your head and asking yourself who is Biotherm? They are a French brand of luxury skincare products for the face and body. They have been around for several years and the brand is very popular in China.
I think this is a great move for Biotherm to have a fresh international face that is well known with the millennial age group. She can bring a younger audience to an older brand.
Nordstrom Beauty Department gets a makeover! The look will be contemporary to make the customer have a more individualized experience. Brands will now have key and trend products grouped together and Nordstrom will offer a beauty concierge service to allow a fuller shopping experience with the products. They will also offer more trial sizes, makeup applications and consultations. Two flagships stores in California have been completed with more stores to follow.
Wow, this is a smart move for Nordstrom! With their outstanding customer service and beauty makeover, this will make them a top competitor with Sephora! I know Sephora will be on their “A game” but this is a race I intend on watching!
Supermodel and Beauty Maven Iman takes a leap into the CC Cream world! The brand has launched five CC Correct & Cover Powder to Crème Concealer shades. The powder to cream formula will offer more coverage than the BB Crème. The CC Crème will cost $15 and designed to balance the skin tone, color correct the complexion with great ingredients like amino acids, protein, vitamins B, C, and E and beta-carotene. The launch is scheduled for December 15th online and in stores January 1st like Walgreens and Target as well as ulta.com.
Well Ms. Iman, you definitely have my attention with those ingredients! I am excited and counting down the days to find my shade with your free app where I can snap my pic and find the shade that fits my skin tone!
MAC teams up with Disney! Yes, this is truly an OMG moment as it is the first time the makeup giant has teamed up with a motion picture! They will offer a limited edition collection from the upcoming Angelina Jolie film Mistress of All Evil – Maleficent of Sleeping Beauty. The limited edition line will include products for the face, eyes, lips and nails.
It sounds very interesting and I can’t wait to see the colors!
The sexy rapper Pitbull is set to launch a fragrance! He will unveil the fragrances at his concert on New Year’s Eve in Miami. There is a scent for men and women and they are titled none other then Pitbull! The scent will be sold on amazon.com from the launch until February 14th. He also has plans to expand the brand in the future with fashion, accessories and beauty products.
If this fragrance smells as sexy as he looks…it will be a best seller! LOL
L’Oreal is launching a product called Hairchalk for those of you who love to color and change your hair on a constant basis. The product will be available in eight colors ranging from pink, blue to bronze. It will be applied as a liquid and dry as a powder and priced at $36.65. It will be launched in the US in March 2014.
Dear L’Oreal, I am officially giving you the side eye o-O. This does not sound interesting or fun but I wish you luck!
So there you have it Beauty Scholars…this weeks beauty news!!! What do you think??? Does any of this newness excite you???
Sources from WWD.com and beautypress.com
Click here for reuse options!
Copyright 2013 Beauty School ScArlet