Fashion Fair, the largest black-owned cosmetics company in the world has made a major announcement! The legendary brand is rebranding and they are starting at the top. They have selected Amy S. Hilliard, as the new President over the Johnson Publishing owned beauty brand. She will be responsible for overall operations of the company and growing the brand in sales, marketing and building retail partnerships.
How exciting for Fashion Fair to have so much newness over the past few months! Last fall, they hosted an amazing soirée, “Say Yes to Life, Love and Beauty” for the re-launch of the website and debut of the short film “Say Yes”, they named Celebrity Makeup Artist Tia Dantzler as the new Creative Director and now Amy S. Hilliard as the President for the brand!
Amy, a Detroit Native comes to the brand with a wealth of knowledge and experience. She has served as President, CEO and Founder of The ComfortCake Company LLC, the maker of “poundcake so good it feels like a hug!” ComfortCake has also been featured on several cooking and news shows as well as national publications. She owns The Hilliard Group Inc., a strategic marketing consulting, product development and speaking firm. And she has held prominent roles at L’Oreal for Soft Sheen Products, Burrell Communications, The Pillsbury Company and The Gillette Company just to name a few.
The CEO of Johnson Publishing Desiree Rodgers says “We are excited to bring Amy into the Fashion Fair family. Amy comes to us with an extensive background in marketing and business development, and we look forward to having her expertise and leadership as we re-launch the Fashion Fair Cosmetics brand and continue our business growth.”
“I am sincerely honored to take over the role of President for Fashion Fair Cosmetics,” added Hilliard. “This company holds an iconic role in the African-American community. Personally meeting Mrs. Eunice Johnson as she launched the brand was historic, and I am excited to play a role in the company’s growth and expansion globally.”
In 2013, Fashion Fair’s motto was “Say Yes to Life, Love and Beauty.” In 2014 I believe the motto should be, “Say Yes to Change, Growth and Beauty!” It will be exciting to see the new ideas, growth and transformation that Amy S. Hilliard will bring to the brand in her new position as the President starting on February 24th.
Congratulations Amy, I wish you much success in your new role with Fashion Fair!
Sources via Johnson Publishing Press Release and comfortcake.comClick here for reuse options!
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