Beauty Week in Review 11.2.13

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Beauty Week in Review 11.2.13

Hey Beauty Scholars!!! Welcome to the 3rd edition of the Beauty Week in Review!!! I do realize that this should be the 4th installment but the news in terms of beauty the week before was bleak to say the least…LOL!!! This week is a little livelier; so let’s get this party started!!!

Sephora Americas has a named Calvin McDonald as the new CEO.  Now this is interesting because McDonald comes from Sears Canada where he was the President and CEO. Don’t judge a book a by its cover until you know the whole story :-). McDonald has been very successful in Canada with Sears with positive store comp sales for three quarters in a row for the first time in seven years as well as his past success with other companies!!! So don’t worry Sephora loyalist…the company sounds it’s in great hands with more innovative thinking to come. Stay tuned…I know I will!!!

Beautystat.com re-launched its site with an ecommerce portion section added this week. The site was previously geared toward social networking and blogging but now, it has new features!!! You can create a profile, make a wish list, and purchase products, read reviews, pin products as well as other things. I like the new site but I also miss the old one. It is worth taking a ride or two around the block, so go check it out and let me know what you think!!!

Avon is taking a local stand for marketing and I love it!!! Instead of a one face fits all for beauty, they are looking to take local celebrities and keep the same product and advertising with a local message. This will position the brand to become more relevant to the culture in a particular market…i.e., US or Brazil. This totally makes sense to me and I am excited to see the end result!!! Good luck Avon!!!

Japonesque, who is the guru of beauty tools and best known for their tweezers, is expanding the brand with color cosmetics. WOW…this is super exciting. The date was set for October 27th in Ulta with 220 stores and to expand with another 150 doors in March. Side note: I think I am going to take a break and head over to my local Ulta for some beauty play time today…giggles!!! The products are priced from $18 -$36 with very vivid colors for the eyes, lips and face. FYI…if you live in the UK, the brand is also launching in John Lewis.

UK brand Rimmel is changing its focus to eyes. Mascara seems to be driving the overall sales for the brand so why not make it the focus. They are now ranked as the 4th largest mascara brand in the mass market!!! They have also updated the shadows; they have a cream formulation that is long lasting and easy to work with. Sounds like the eyes have it…LOL and I am going to see what they hype is all about with reviews to come…of course!!! 🙂

L’Oreal names Blake Lively as the new Brand Ambassador. This is exciting to me, as I really like Blake; I have loved her style since the 1st season of Gossip Girl (don’t judge me…she has style and the show was good) LOL.

The brand Toppik, best known for their hair fiber products, launches hair supplements for growth. They will be adding Hair Nutrition 2-in-1 Capsules and other products later this year that will also promote hair growth. Products are now available at Sally’s Beauty Supply, a 30-day supply for $19.95 and Ulta early next year. While I am not down with taking supplements, I am interested in the Toppik Hair Regrowth Treatment – a topical treatment to be launched next year!!!

Jay Z is set to launch his 1st fragrance for men. Well, it was only a matter of time as his wife Bey has experienced much success with her scents. November 20th is the launch date at Barney’s to be followed up with a November 29th date in Macy’s, Sephora, Nordstrom, Belk, Bon-Ton and Ulta. Just in time for the holiday season!!!

MAC names Rihanna as the new Viva Glam Spokesperson for 2014!!! Well…it only makes sense as RiRi Woo was a best seller and sold out in most stores as well as on-line during its initial launch. But, I have to wonder, is it better to have the RiRi brand as an exclusive limited edition or as the Spokesperson for the brand??? Hmm…I guess only time will tell. Don’t get me wrong, I love her style and trend setting ways but will people get bored seeing her as the face of the brand for the whole year??? What are your thoughts???

So there you have it Beauty Scholars…this weeks beauty news!!! What do you think??? Does any of this newness excite you???

 

Sources from WWD.com

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My Fall 2013 Makeover Experience

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A few days ago I attended an event at Ulta Beauty for a fall makeover from Smashbox Cosmetics. It’s funny because I was really nervous, as I have not had a full makeover in years. Yes, I know…I am a beauty blogger and you would think that this would be the norm but I never make the time, I am nervous about the look I am going to receive and I am a closet germaphobe (don’t judge me)!!! Believe it or not, I have witnessed some makeup artists with dirty brushes, blowing on a powder to remove the access or not sanitizing the brushes. Plus, you never know what little kid or teen has been playing in the makeup when no one is around…. IJS!!! So, I usually stay clear and just apply products on my hand. However, last Saturday, I took a leap of faith closed my eyes (literally) and took a chance…LOLIMG_0532

When I walked in, I did not know what to expect and I was hoping that I would get the best makeup artist that would beat my face (as they say in the industry…meaning make it fierce) if not, this post would have a totally different tone… giggles!!!

Anywho, I was approached by Rose, the Prestige Manager who organized the event to check in and get assigned to my makeup artist. Moments later, I was introduced to Christine with Smashbox Cosmetics and she asked me what look did I want her to achieve. Fall, was my answer as it only makes sense so I can show you…my Beauty Scholars the haute colors for this season :-).

Here, you will see a collage of pics from start to finish…bare face and all :-).IMG_0528After my fierce, fab, glam look from the awesome Christine, I was able to take a mini photo-shoot in the Smashbox photo booth. Yep, I felt like I was on ANTM (America’s Next Top Model) and Tyra was about to tell me that I was the new winner…LOL!!!IMG_0534IMG_0538

I had so much fun and I must admit that I am mad that I have not taken the time or the guts to this a long time ago :-(. I was so pleased with my complete look that I purchased almost everything (and that my friends is how and when a makeup artist knows if you really love the look).

IMG_0530After my new fall look, I had dinner and margaritas too see if my lipstick would last like my lip stain and guess what… it lasted but not as good. Good enough for me to give it 4 out of 5 smooches…MUAH!!!IMG_0531The overall look and the total experience was a 5 out of 5 smooches…MUAH!!! Ulta Beauty, I loved the event and Smashbox…bravo on your new fall colors!!! Beauty Scholars, I highly recommend that you get a makeover every season to change your look, get pampered and try some new products. It makes you feel great, look glam and be fabulous!!!

Special shout out to my fellow blogger in crime Ms. Travel Chic for joining me on my fall makeover adventures!!! IMG_0542

 

 

 

 

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Recent Purchase from Ulta

Hey Beauty Scholars!!! This is my recent purchase from Ulta. It is the Super Sleek Hair Straightening System by Ojon. I can’t wait to use it today and review it soon!!!

I am very excited about trying this product but extremely disappointed about the lack of knowledge from the Ulta Beauty Advisor 🙁 Let’s just say, she was so in the dark on how to use this straightening system and if I did not seek out information on my own…my hair would be on the floor!!! IJS…

More details to come on my review in a few weeks or maybe a P.O.V. on the service and knowledge in the beauty department and speciality stores!!! Either way…stay tuned!!! MUAH

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