A week ago today, I attended The Makeup Show as a Beauty Blogger and it was such an awesome experience!!! There was so much to do and so much to see in the 2-day span of the event. Makeup here, Makeup there…makeup, makeup everywhere; a beauty blogger’s dream come true!!!
The Makeup Show started on Saturday June 8, 2013 but there was a meet and greet party for bloggers and makeup artist at the Good Gyrrl Studio with the amazing James Vincent as the guest speaker. If you have never heard of James Vincent, then you are not a makeup guru or lover of all things beauty…LBVS. James Vincent is only one of the biggest celebrity makeup artists around. He has beat (makeup terminology as in painted the hell out of) some of the most famous faces such as Lady Gaga, Diane Von Furstenberg and Renee Zellweger just to name a few. As if that was not enough, he is also the Director of Artistry for The Makeup Show, The Powder Group and On Makeup Magazine. Oh yeah and he has worked for some of the best cosmetic brands around. So to say that it was an honor to meet him is kind of an understatement…LOL.
I also met radio personality Demi Lobo from WGCI and she is also the owner of a new lipstick line called The Lip Station. It is a pretty cool line with major pigment and fun names. Each lipstick is named after a felony… my fave felony is Scandal if you want to find your fave felony, go to thelipstation.com.
Saturday, I was invited to an event just for Bloggers!!! We had a chance to hear James speak and tell us about some of his favorite products. We also received a swag bag full of products and I can’t wait to try them out with reviews to follow. I kind of felt like a little girl who just received a bunch of Lip Smackers Lip-gloss on Christmas Day!!! I need a DO NOT DISTURB…Beauty Blogger Testing sign because I will be trying a lot of products over the next few weeks or maybe months!!! LOL
The actual show started on Sunday and it was a mad house!!! Beauty junkies everywhere trying to get glimpse to see what all the different brands were offering and making purchases left and right. There were seminars with some of the top makeup artist for brands like Stila, Nars and Smashbox just to name a few. My favorite seminar was Industry Insight with the awesome Crystal Wright who gave a look on how you can better yourself and your business within the beauty industry. She offered some great advice like: “When you are afraid to ask for what you want, it says you are not worth it” and “the first step to marketing yourself is to set the standard.” Even though this seminar was geared toward makeup artist, the information was easily something that any entrepreneur could translate into his or her own business. I was so excited and motivated when I walked away. Crystal’s seminar made my vision more clear and attainable!!!
After the seminar, I shopped until I dropped!!! No really…I stopped, chatted and introduced myself to almost every brand I could. I tried and purchased things I thought you would enjoy learning and trying. My first stop was one of my favorite brands, Stila!!! I had to tell me how much I loved their Smudge Stick eyeliners (in case you missed it) check out http://www.rachelobeauty.com/stila-smudge-stick-eyeliner/J. They showed me the new After Glow Lip Color, which glow in the dark!!! OMG!!! Super freaking cute, I love, I want, I must have so I purchased!!! They also showed me the new Countless Color Pigments, which can be used on the eyes or cheeks as 1-2 colors or custom colors you create with the swirl of the brush…sold!!! Yep, I purchased that as well. They Stila team was so amazing, fun and nice, they even gifted me an After Glow Lip Color and Countless Color Pigment…FTW!!!
Next stop was Eye Kandy. As I was browsing, one of the makeup artists asked if I wanted to try it and I said yes. I was a little nervous but excited. Eye Kandy has beautiful pops of color glitters for eyes and lips and they look gorg!!! The owner was nice enough to gift me a color and of course, I chose red…a review soon to come in a few weeks ;-).
I could walk you down each and every aisle as well as all the stops I made but I don’t want to overload you with day 1…LOL.
Day 2 was just as amazing but my main goal was to listen to the social media panel with Afrobella, Awesome Luvvie and Niles from Beautylish moderated by Terez Baskin (author of 11 Beautiful Tools – The Social Media Guide for Beauty Professionals). They each gave great advice on how social media can enhance your business to get you to the next level. They spoke about the over usage of #hashtags and having one name for your brand on all social media outlets vs different variations as it makes it easier for people to find you.
I was so worn out from all the shopping on day 1 that I only did a little on day 2 J I had so much fun and met so many great people as well as spent so much money…LOL. It was an amazing opportunity and I am already looking forward to next year!!! If you are interested in the beauty industry, have a passion for it or work in the industry, The Makeup Show should definitely be a to do on your list!!! If you missed Chicago, don’t worry because Orlando September 28-29 and London March 2014…don’t miss out, I promise you will not be sorry!!! Go to themakeupshow.com for more details!!!Click here for reuse options!
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